Who we are?

A family company with a history of overcoming and hard work that began in the 80s in São Paulo. This is how Vive La Vie Joias can be defined. Today we have completed around 38 years in the jewelry, semi-jewelry and accessories business. At around 19 years old, our founder, recently arrived from Maringá, Paraná, began his apprenticeship as an assistant in a jewelry workshop. After some time of work, great interest in the field and dedication, he opened his own jewelry workshop. With a lot of determination, work and some setbacks, he, his wife and daughters transformed that small workshop into a structured factory capable of serving large wholesalers. The company's expansion plan took place on a day-to-day basis and today we have our first physical store in the Jardins neighborhood in São Paulo. We serve customers from all over Brazil and some parts of the world, always guaranteeing exclusive pieces to all customers, with the best quality and a fair price.

Mission

We were born with the aim of immortalizing moments, offering all our clients exclusive, quality and timeless jewelry and semi-jewelry, at a fair price.

Vision

Our goal is to be among the best fashion brands in the Brazilian market, being a reference for excellence in the services provided and quality in the products offered.

Concept

We strive every day to be incomparable, and today, with 38 years in the jewelry industry, we can say that we have achieved this title. Our pieces are designed and executed with the utmost professionalism and competence in our factory, we work with experienced, specialized and well-trained professionals, we produce impeccable jewelry and semi-jewelry, from the purity of the metals to the origin and cutting of the gems, including exclusive design and price. fair. We can say that we have this title and that it is legitimate and irrevocable.

Values

Customer satisfaction - Our customers are the reason for our existence, which is why we are dedicated to serving products that reflect their different styles with quality and a fair price.

Valuation and respect - It is the people who make everything possible and who make our brand different. From the entire Vive La Vie Joias team to our customers, a well-trained, motivated team is the beginning of any great brand.

Joy and satisfaction - Serving our customers well and satisfying their expectations is what motivates us and brings us joy and satisfaction.