Celebrating life with beauty, meaning, and authenticity.
That’s what has inspired Vive La Vie Jewelry since the beginning — a name that carries joy, lightness, and purpose: Vive La Vie, or simply, live life.
Our journey began in the 1980s, with a story of courage, hard work, and resilience. A young man, just 19 years old, had recently arrived from Maringá, Paraná, and found in a small jewelry workshop in São Paulo the starting point of a dream. Through dedication and talent, he became a goldsmith and founded his own workshop. Alongside his wife and two daughters, he transformed that modest space into a fully equipped factory capable of serving large wholesale clients in the jewelry industry.
Years later, with the same passion, Vive La Vie Jewelry was born — a brand that combines tradition, design, and emotion. We had a physical store for six years in the Jardins district of São Paulo. But it was during the pandemic that our essence evolved and matured. We embraced the digital world with excellence, and today we operate exclusively online, serving customers throughout Brazil and beyond.
To offer jewelry that moves people. Pieces that celebrate moments, achievements, and affection with beauty, care, and purpose — always with the highest quality, close customer service, and fair pricing.
Vive La Vie exists to deliver more than jewelry. We deliver memorable experiences, wrapped with responsibility, respect, honesty, empathy, courage, love, and integrity.
We believe that beauty and good deeds enrich the soul — and that is what moves us every day.
Receiving a Vive La Vie jewel is a delightful surprise. It’s experiencing a gift crafted with care and detail — like a hug in the form of a box. We want every customer to feel special, valued, and touched by beauty — not only in the jewelry but in the care surrounding it.
She would be unique. An elegant, refined, and sophisticated woman — yet approachable and warm. A friend who inspires you, values who you are, and reminds you every day to celebrate life.
Argentina
Brasil
Espanha
México
